Rikki Ragland Media
Let us grow your brand.
OUR MISSION
STRATEGIC MEDIA RELATIONS
Rikki Ragland Media is dedicated to elevating your voice and brand through strategic media relations. With a career spanning both sides of the camera—as a TV news anchor, reporter, producer, and assignment editor—and extensive experience as a spokesperson for nonprofits, corporations, and a national retailer, Rikki delivers a unique blend of newsroom insight and message discipline. Our mission is to secure meaningful media placements while preparing you to be a confident, compelling spokesperson for your organization, ensuring your story resonates with the audiences that matter most.
RIKKI RAGLAND MEDIA
About Rikki Ragland
The Dallas Business Journal once described Rikki Ragland with the headline: “Reporter’s Got Chutzpah.” That boldness first landed a coveted position in the office of Senator Edward M. Kennedy on Capitol Hill during his re-election campaign, and later earned her a spot as the only technology news anchor at the NBC affiliate in Dallas, Texas. The news director created the daily news position for her, entitled, "Online With Rikki Ragland."
A seasoned visual storyteller and content creator, Rikki has built her career at the intersection of journalism, media relations, and strategic communications. She has hosted the call-in radio show, The Lifestyle Café on WTAL Radio, been featured by Local Profile Magazine as a standout business leader in Plano, Texas, hosted the live TV program, "Faith, Race and Politics in America" for PBS in Chicago, Illinois, and appeared on-air in major media markets including Baltimore, Dallas, Chicago, and as a national freelancer with The Weather Channel.
Founder, Rikki Ragland Media
Rikki is the founder and president of Rikki Ragland Media, a boutique consulting firm specializing in:
- Messaging & Narrative Development
- Spokesperson Training
- Reputation Management
- Earned Media Placements
- Strategic Marketing & Communications
Credentials & Expertise
Rikki’s professional training includes a Strategic Management certificate from the Wharton School Online, AWS Accreditation (Business), and certifications in disaster response and emergency management through the American Red Cross and the Hospital Incident Command System.
She is also a breast cancer survivor, diagnosed at 35, and has used her voice to host fundraising campaigns supporting prevention and survivorship. Her consulting portfolio includes extensive work with healthcare organizations—physicians, medical groups, and wellness centers—where she helps expand brands through earned media and strategic storytelling.
Spokesperson
Notable spokesperson roles include Spirit Halloween, the American Red Cross, Tyler Technologies, the Florida Department of Health, NorthShore University HealthSystem and Phi Mu Fraternity Foundation.
Creative Work & Collaborations
Beyond consulting, Rikki’s creative versatility spans acting, modeling, and voice-over. Signed exclusively with FORD Models, she appeared in national campaigns for McDonald’s, Volkswagen and Apartments.com. She also appeared in TV commercials for Owens Corning, Solis Mammography and continues voice work today.
She also launched the preppy debutante, a blog and content creation company inspired by her family’s debutante legacy. Through it, she partnered with brands such as Ritz-Carlton St. Thomas, Sam’s Club, Walmart, ClubCorp, Junior League, Amazon, and more—producing UGC and lifestyle campaigns that blend sophistication with authenticity.
Recognition & Honors
- Who’s Who in Healthcare
- Outstanding Young Women in Business
- Phi Mu Fraternity’s 2020 History Maker
- Glamour Magazine & Cover Girl’s Outstanding Women
- Towson University’s Outstanding Woman of the Year
- Towson University’s Most Promising Mass Comm Student
- Debutante Award for Outstanding Leadership & Community Service
MEDIA COVERAGE IN CORPORATE POSITIONS
Corporate News Coverage
Rikki Ragland served as Public Relations Director at NorthShore University HealthSystem (now Endeavor Health), Deputy Director of Communications for the Florida Dept. of Health, Media Relations Manager at Tyler Technologies and marketing associate for the American Red Cross. Here are a few samples of her corporate news coverage.
MarketWatch
Alex Valvassori, managing director of cannabis licensing solutions at Tyler Technologies Inc. said he’d be interested in any potential state contracts to help Ohio with its regulatory and compliance efforts around cannabis. He’s worked with several states on ramping up their cannabis programs.students can expect.
WesternMass News
Western Mass News spoke with Ted Thien, Tyler Technologies vice president and general manager for transportation about how the new app, My Ride K-12, works and what Holyoke parents and students can expect.
“What My Ride K-12 does is, it starts to create that uber like experience for the parent,” Thien said.
TESTIMONIALS
Yevgeniy Khavkin,MD, Khavkin Clinic
I was fortunate to work with Rikki Ragland when I was the Director of Neurosurgery Spine Service at the Evanston Northwestern Hospital 2006-2008. I found Rikki to be a very knowledgeable and professional as a medical public relationship expert.
She spent multiple hours making sure that my colleagues and I felt comfortable and looked professional in front of the camera and microphones. She single handedly helped my practice and other practices become reputable and successful.
There is no substitute for the training, credentials and expertise in the medical field but if you are looking for a company to guide you through the challenges of dealing media and PR, I cannot think of a more qualified professional than Rikki Ragland.
Gail Daugherty, LAc, MAcOM, MBA Pain Free Acupuncture Clinic
I am a sole business owner and Rikki Ragland has been invaluable in connecting me with doctors and other leaders in the community. These connections have helped expand my business and bring in more referrals than I could have accomplished on my own.
Terri Yablonsky Stat, M.A. Freelance Writer and Editor
Rikki is a gifted public relations professional....media savvy, insightful, personable. She's pitched me many successful ideas over the years and always handled my media requests with the utmost professionalism. She's attentive to detail and responsive to deadlines. She's got a great creative spin, too.
Rikki's passionate about her work with an innate ability to sense your needs. She's an asset to any team and a real joy to work with.
Cassandra Smiley Managing Consultant Cumberland Consulting
I worked closely with Rikki to increase the volume of patients to the sleep program. With Rikki's help, the program successfully increased volumes by 23% over a 1 year period.
In addition to her ability to build a successful marketing plan, Rikki has an interpersonal style that is honest and straight forward, yet pleasantly collegial.
Scott Hallen, MBA Senior TelePresence Engineer Accenture
Rikki works with tireless dedication to her work and the concept of true throughness. She is a tireless perfectionist.
Sara Stuart Patterson Dynamic Strategic Communicator
Behind Rikki's engaging personality is a keen intelligence and strong writing skills that make her the most dynamic public relations professional I have ever worked with. Her speaking abilities are equal to her writing prowess.
TESTIMONIALS
Carolyn Hild Owner, Hild Nelson Design, Inc.
Rikki always delivers outstanding results along with her "can do" attitude, team spirit, dedication and compassion for others. A truly gifted and talented professional!
Jennifer Contarino, Writer: Remembering Fabianne's Kitchen
Rikki is an intelligent, capable, dedicated, and personable woman who is easy to work with. She is always quick on her feet, with sensible reactions in all the circumstances I've seen her in. I feel confident in saying that she is capable of handling any situation with tact and professionalism.
Romina Anderfuren Interactive Marketing Coordinator NorthShore University HealthSystem
In her role as a PR Director Rikki is organized, efficient and extremely competent. I have worked with Rikki for the past 2 years and we’ve collaborated many times. She assists with updates to the NorthShore web site by generating ideas for article topics, providing guidance on which doctors to contact to get the article written, as well as facilitating the communication between the doctor and the writer. Her communication skills are excellent and in my opinion it’s due to her extremely vivacious personality. She is very charming, has a great sense of humor and is a delight to interact with both on a professional and personal level.
Kim Leach Broadcast Media Professional
Rikki is a bright, talented and results driven personality. As NBC 5's first Online Anchor/Reporter in a new emerging media, Rikki paved the way with insightful, exciting and informative news and information for NBC viewers. She is a dedicated professional and a joy to have as a colleague and friend.
PHILANTHROPY
COMMITMENT TO COMMUNITY
Rikki has always enjoyed giving back to her community. As a child, she and her mother would prepare and deliver presents as "Secret Santas" to families throughout Maryland. She is still passionate about her philanthropic work with hospitals, military organizations, and other non-profits. Her father-in-law created Spirit Halloween, and her husband owned and operated stores in Texas when they met. Through the "Spirit of Children" program, they raised funds for the Child Life department at Texas Children's Hospital in Houston, and Dell Children's Hospital in Austin.
PHILANTHROPY
Spirit of Children
Hendrick Scholarship
Hendrick Scholarship
Rikki's father-in-law created Spirit Halloween, and her husband owned and operated stores in Texas when they met. Through the "Spirit of Children" program, they raised funds for the Child Life department at Texas Children's Hospital in Houston, and Dell Children's Hospital in Austin.
Hendrick Scholarship
Hendrick Scholarship
Hendrick Scholarship
Rikki is a passionate supporter of The Hendrick Scholarship Foundation of Plano, which provides scholarships, mentoring and support services to underserved high school students in Collin County, Texas.
Children's Health
Hendrick Scholarship
Children's Health
Children's Health Plano treated Rikki's son for a condition at birth. She has served on the Women's Auxiliary and was the co-emcee for Children's "Legacy of Love" fashion show fundraiser. Children’s Health is consistently ranked as one of the nation’s best pediatric hospitals.
PHILANTHROPY
Walter Reed Society
Children's Miracle Network
Walter Reed Society
Rikki was born and partially raised at Walter Reed. The Walter Reed Society, Inc. sponsors events and funds projects and goods that enhance patient care services, support the welfare and morale of service members and other staff.
Operation Gratitude
Children's Miracle Network
Walter Reed Society
Since 2003, with the help of their nationwide network of Volunteers, Operation Gratitudehas sent a total of 4 million Care Packages containing carefully chosen items meant to boost the morale and resilience of our service members and give them warm reminders of home. Today, Operation Gratitude sends up to 200,000 Care Packages per year,
Since 2003, with the help of their nationwide network of Volunteers, Operation Gratitudehas sent a total of 4 million Care Packages containing carefully chosen items meant to boost the morale and resilience of our service members and give them warm reminders of home. Today, Operation Gratitude sends up to 200,000 Care Packages per year, and are committed to growing that number to over 1 million per year by 2027.
Children's Miracle Network
Children's Miracle Network
Children's Miracle Network
Children’s Miracle Network Hospitals was founded more than 40 years ago with the vision to Change Kids’ Health, Change the Future. They’ve raised over $8.5 billion for 170 children’s hospitals by empowering and engaging with local communities and businesses.